Add Yahoo as a preferred source to see more of our stories on Google. Wendy's is pushing back on reports that the restaurant chain will increase menu prices. Wendy's issued a statement Tuesday saying ...

Wendy’s said it wants to “clarify” its plans to roll out digital menu boards that can change prices for burgers and fries throughout the day — and insisted that Uber-style “surge pricing” isn’t part ...

It’s not often that an announcement from a restaurant chain’s CEO ends up becoming a major story in the mainstream media, but that’s what happened in mid-February when Kirk Tanner, the CEO of The ...

Wendy's, the fast food chain known for pioneering the drive-thru and other marketing strategies, is planning to spend millions over the next few years to implement technology that will allow them to ...

Wendy’s will soon spend $20 million on digital menu boards that will allow stores have a more flexible menu, but the fast food chain will not be using Uber-style surge pricing. Company representatives ...

Wendy's has announced that it plans to roll out a dynamic pricing model as soon as next year, CEO Kirk Tanner said on an earnings call earlier this month. This means Wendy's prices would fluctuate ...

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