I've been tracking the same cart at Old Navy for the past two weeks. My prices have changed dramatically.

Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

Back in March 2024, NPR’s Planet Money featured a fascinating episode called “Is Dynamic Pricing Coming to a Supermarket Near You?” It highlighted REMA 1000, a Norwegian grocery chain that’s doing ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...

The Illinois tollway’s latest strategic plan offers two initiatives that could change how drivers navigate the region. Approved last week, the new to-do list includes exploring dynamic pricing and ...

FIFA is planning to sell general sale tickets for the men’s World Cup in 2026 under a dynamic pricing model, a system whereby prices fluctuate based on demand. So far, the only ticket packages ...