Keerthana Gopalakrishnan once considered herself an effective altruist. As a college student in India, she immersed herself in the social movement, reading its canonical texts like Doing Good Better, ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Our ideal client struggles with behavioral issues affecting their home, social, and/or school life. They need tailored strategies to manage and improve these behaviors. Their goals include achieving a ...

Probably the hottest continuing controversy among dog experts has to do with the use of punishment in dog training. Although positive dog training techniques have become widespread, "discipline"-based ...

At the forefront of this evolution in pet care is Dr. Tom Mitchell, founder of Behavet and Help! My Dog. Through Behavet, Dr. Mitchell redefines accessibility to expert, veterinary behavior for pet ...

Sonia Joseph was 14 years old when she first read Harry Potter and the Methods of Rationality, a mega-popular piece of fan fiction that reimagines the boy wizard as a rigid empiricist. This rational ...

Human behavior is a key determinant of health. Consider the leading risk factors for the top causes of death and disabilities: underweight mothers and children; unsafe sex; high blood pressure; ...

Forbes contributors publish independent expert analyses and insights. Exec coach & former Microsoft CFO. Writes on leadership. In today's dynamic business environment, the ability to provide effective ...