Email marketing is a massive component of most small businesses’ digital marketing strategies. Although marketing emails are simple to produce and have an enormous return on investment (ROI), your ...

Most Shopify merchants optimize open rates. The best ones optimize revenue per email. Here are the metrics that actually predict store revenue and how to track them.

Email volume is up 33.9% — here's how we increased CTR 10% and turned cold leads into 631 replies and 95 calls per week.

To produce more personalized offers and messages, companies are breaking down organizational silos and integrating cross-channel data into marketing platforms that offer a comprehensive, actionable ...