When people stop actively engaging with your emails, you may assume they’ve lost interest in your business. However, this may not be the case. There’s a good chance you’ve just slipped off their radar ...

Let's be honest: most marketing emails never get read. With the average professional sending and receiving nearly 150 emails a day, getting noticed in the inbox is a long shot. For busy buyers, ...

Email marketing feels easier, but that can be a trap: Email marketing is far more accessible than it was even two years ago. That’s a good thing, but it’s also why many businesses have picked up ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. You might dread the onslaught of emails that await you in the new year. Rather ...

Nonprofit organizations today have numerous ways to connect with internal and external stakeholders. While digital marketing campaigns involving social media platforms and text messaging have become ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

According to Klaviyo, over 167,000 businesses rely on it to run hundreds of thousands of email and SMS campaigns each month, underscoring the demand for effective, data-backed communication in ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. As social platforms continue to evolve with new features, they’re increasingly ...

Discover how digital marketing boosts visibility, targets specific audiences, and improves efficiency for business growth effectively.

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...