Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

Once the standard metric for measuring the success of an email campaign, Open Rates have taken a few hits over the past five ...

Scam emails are getting better at looking official. This one claims to be an urgent warning from Microsoft about your email account. It looks serious. It feels time sensitive. And that is exactly the ...

Although the California Invasion of Privacy Act (“CIPA”) lawsuit train shows no signs of slowing down, a California federal judge recently derailed a CIPA email ...

At least four courts have now held that retailers using email for marketing are not considered “communication service providers” and therefore are not subject to TUCSRA.[1] At least five courts have ...