The problem? We get so many emails, the vast majority aren’t opened or read. Statista reports that in 2021, 320 billion emails were sent and received worldwide. We only opened around 18 percent of ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

Somewhere between birth and college, students hopefully have learned how to compose concise, grammatically correct and contextually appropriate emails. Often they haven’t. So, to head off 3 a.m.

When drafting email for business purposes, you must determine how you can best communicate your message. Direct emails are employed to convey neutral or positive information to recipients. Indirect ...

It’s an outdated system with a terrible track record of effectiveness. It’s difficult to share documents, the system is built around individuals (not projects) and the knowledge buried within inboxes ...

No one cares about your business, products or services. That sounds harsh, but it’s true. All people care about is how your product, service, or offer can help them, make their lives better or make ...

If you’re a student, I challenge you to do an exercise. Go to your email inbox from two years ago. Pick one and read it. Are you cringing at the length, content, and word choice used in your email?

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

We rely heavily on email to communicate with colleagues, clients, vendors, etc. Some emails are far too long, stringing paragraph after paragraph together, while others are too brusque, while some are ...