Adsterra announces the launch of Multi-Event Tracking, a new feature designed to capture multiple user actions across ...

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We don’t need the much-discussed “death of retail” to tell us that consumers are increasingly — often exclusively — interacting with businesses online. When you can no longer see your customers ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Google released one-click event tracking in GA4 with two features: "Mark as key event" and "Create key event." Machine learning identifies important site events automatically, eliminating manual setup ...

Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event ...