Add Yahoo as a preferred source to see more of our stories on Google. People who give advice on copywriting often say, “Avoid using the passive voice.” This universal statement is not always correct ...

The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel ...

Often, the goal of writing is to inform the reader. News articles, hand-written notes, emails, Facebook posts — they can all give the reader information he didn’t already have. But sometimes when ...

Passive and active voice simply refer to the relationship of the subject to the verb. In a sentence using the active voice, the subject of the sentence (doer) performs the action described by the verb ...

The passive voice focuses more on an action that took place and places less importance on the person who performed the action. Writers who use passive voice may cause headaches and frustration among ...

Teaching students to write in the active voice will significantly strengthen their essays because sentences written in the active voice often have much more impact than those written in the passive ...

The great thing about being a grammar expert is you don’t have to know anything about grammar to be one. Just launch a blog, say whatever you think is true and bask in the certainty that no one will ...

THE cult of the active voice is one of the most enduring in English grammar. From grade school onwards most everybody is taught that sentences in the active voice are the end-all and be-all of English ...

Of all the technical advice I offer writers, none is more controversial than encouragement to use the passive voice. Most writers prefer the active, and so do I. But that preference has been distorted ...

The passive voice is an important grammatical structure that appears in every form of written and spoken English. Knowledge of this construction is vital for reading and writing English in everyday ...