Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company is today rolling out a ...

Effective video marketing can help boost conversions and sales. Improve your performance with these 13 elements of successful YouTube videos. The importance of branding in marketing can never be ...

YouTube’s algorithm is designed to keep your eyeballs glued to video after video (after video, after video...). The dangers of this rabbit hole are well-documented ...

Forbes contributors publish independent expert analyses and insights. Veronica Villafañe is an expert in the Hispanic media industry. “Despacito,” the catchy, record-setting g lobal phenomenon, has ...

New generative AI tools, like the AI video generator Dream Screen, are coming to YouTube. Credit: YouTube On Thursday at its Made on YouTube event in New York, YouTube introduced a slew of AI tools ...

Getting views on YouTube feels slow at first. Many people post often but do not see big numbers right away. But growth is not ...

Until last month, nobody outside of YouTube had a solid estimate for just how many videos are currently on the site. Eight hundred million? One billion? It turns out that the figure is more like 14 ...

It started with a wardrobe malfunction. Fifteen years later, YouTube has changed the world, and it’s more relevant and influential today than ever before. On Valentine’s Day in 2005, Steve Chen, Chad ...