Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...

At first glance, forecasting behavior might seem far-fetched—can we really predict how people will act? It's a fair question. But just as we once questioned whether we could reliably predict the ...

There’s an old saying among investors that “the market can stay irrational longer than you can stay liquid.” It’s a tongue-in-cheek nod to behavioral finance: the concept of applying rational thinking ...

In Part 1 of this two-part article, we explored how we can move from behavioral insights to behavioral intelligence by understanding and reconciling complexity and distilling parsimonious explanations ...