After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s ...
I recently led several executive panels at the Customer Experience West Summit where we discussed how growing customer value has become a digital and data-driven team sport. The key message from every ...
Every day, we are reminded that providing value to customers is a surefire route to success. The concept of customer value has been around for over 20 years, and many books and articles have been ...
When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...
Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...
Why Time to Value Is the Most Important Metric for Measuring Customer Love—and How to Turbocharge It
Consumers increasingly expect to see value quickly. Shoppers expect same-day delivery, comparable prices, immediate responses, subscription options, and easy return processes. All of these things are ...
How many times have you presented a slam-dunk proposal only to receive news that your competition won the project? The problem probably isn’t your value proposition or your presentation style, but it ...
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