An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

Documented employee objectives clearly define expectations for a job, task or project. The best objectives are those that the manager and employee discuss and agree upon. In an objective planning ...

Opinions expressed by Entrepreneur contributors are their own. In August of 2014, we wrote about the five questions to ask when you’re thinking of firing an employee. We use those five questions ...