In 1971, Stanford University psychologist Philip Zimbardo conducted a notorious experiment in which he randomly divided college students into two groups, guards and prisoners, and set them loose in a ...
Americans say the would prefer to buy U.S.-made products, but one experiment shows they won't pay a premium for them. We’ve all heard people say: "I’d gladly pay more for products made in America, if ...
Gravity is the force with which we’re most familiar. It’s what’s keeping you on the planet, even as you’re reading this. Despite gravity feeling deeply intertwined with our daily lives, scientists are ...
In a landmark experiment, scientists have found fresh evidence that a subatomic particle is disobeying one of science’s most watertight theories, the Standard Model of particle physics. The gap ...
Forbes contributors publish independent expert analyses and insights. The Universe is out there, waiting for you to discover it. When we divide up matter into the smallest possible chunks that it's ...
A century ago, the German physicists Otto Stern and Walther Gerlach carried out an experiment that gave an important credibility boost to the new-fangled notion of quantum mechanics. But as Hamish ...
Thomas Young, born 250 years ago this week, was a polymath who made seminal contributions in fields from physics to Egyptology. But perhaps his most enduring legacy is proving Isaac Newton wrong about ...
Netflix’s Unlocked: A Jail Experiment chronicles revolutionary changes to incarceration taking place at select prisons in the U.S. The second season of Unlocked: A Jail Experiment — which premiered ...