There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

Long John Silver's is adding something new to its menu and logo: chicken. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive ...

The classic red and yellow arches may be iconic, but the landscape of fast-food design is undergoing a transformation. While efficiency remains key, restaurants are increasingly prioritizing ...

From 15-cent burgers and golden arches to digital kiosks and app perks; menu expanded from basics to global favorites.