Data analytics has fundamentally transformed game design from an intuition-driven art to a sophisticated blend of creativity and data-informed decision making. The most successful modern games ...

In the end, analytics are more than just numbers; they help people understand the game in a deeper way, honor its traditions, and bring fans closer together. Whether you are a coach, a player or just ...

Data analytics in football now generates 1.4 million data points in a single match, capturing every pass, sprint, and ...

Evgeniy Kurenkov is the founder and CEO of Magify, an analytics and live-ops platform for game studios. Take a look at the top ten free-to-play games in any category and you'll see they're all built ...

Over the past few years, Major League Baseball has experienced a revolution in the application of analytical tools, whereas in the past, the evaluation of the players and the formation of the teams ...

SEGA plans to make changes in how it tracks consumer data to help it even the odds and combat the games industry's ...

Planned integration will combine pitch velocity, exit velocity, and advanced pitch and hit tracking within live baseball games. CARMEL, IN, UNITED STATES, February 17 ...

Typically, data attribution, lifetime value, and return on investment (ROI) analytics platforms are centralised - and if you’ve been following industry news, then you know that ‘centralised’ is the ...

SAN ANTONIO — When Florida basketball senior guard Will Richard picked up his second foul in an Elite Eight game last Saturday against Texas Tech, he didn’t need to look over his shoulder to see if he ...