Want to get Generation Alpha into movie theaters? Look to video games. Kids still like to go to the movies, according to a high-profile new research report. But the franchises they care about are not ...

Gen Alpha's childhood was dominated by games like Mario Kart World and Roblox.

Kids today watch more YouTube and Twitch than traditional TV, giving them control over what they see and when they see it. Live streams and other unfiltered media can expose kids to risky or ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Generation Alpha is poised to redefine industries, reshape digital culture, and drive innovation like never before. The final deadline for Fast Company's Best Workplaces for Innovators is Friday, ...