Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide ...