Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...

Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can now add ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.

Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis. Google launches custom event data import for GA4, ...

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, ...

Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of ...

Sebastian Tonkin takes an in-depth look at some new custom reporting features in Google Analytics. You can choose any metrics to build custom reports. No need to pair them with dimensions, which ...

Google recently rolled out a new and improved version of Google Analytics called version 5. Hot from CMSWire labs, here are 3 killer new Google Analytics features all you power users can now enjoy.

Google has added custom dimensions to its Universal Analytics feature. Jeff Baum provides two examples on how to view secondary and custom dimensions data. He points to an example from Google -- User ...