This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.

Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and ...

Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Google dominates search, so it makes sense that its own set of search and analytics tools would be among the most powerful available, even if they're all free to use. Whether you run a small personal ...