Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, the new Merchant API is officially replacing the ...

Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a ...

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn't happen until early Q3 of 2024. That being said, ...

Google will upgrade all retailers to a new Merchant Center by September. The upgrade includes AI-powered content creation and improved analytics tools. The upgrade reflects broader trends in ...

Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products. Google is encouraging merchants to try out its new ...