Google Search is adding new conversational AI features powered by Gemini 3.5. Learn how this update impacts publisher traffic and SEO strategy. image soruce: envato by Rawpixel Alphabet is updating ...

Traditional marketing mix models struggle with paid search. Google's Meridian uses geo-level data and search signals to ...

Consumers who use generative AI services like ChatGPT, Claude, Gemini, and others should expect that most AI software providers may use AI chat data to train future systems, though most providers ...

Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take ...

Google Search said it is now using the latest Gemini model named 3.5 Flash-Lite. It is being used for agentic search experiences, but also likely for Google AI Overviews and AI Mode (I assume). Google ...

To stop Google from using your search data to help train its AI, go to myactivity.google.com, open Search Services History, and turn off Save Media, Search History, and Personalized Recommendations.