Today is not April 1 and this is not The Onion: The Warner Bros. Discovery-owned streamer formerly known as HBO Max, and currently known as just Max, is changing its name to … HBO Max. No, really.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...

In an apparent move to crack down on password sharing outside the home, Warner Bros. Discovery's streaming service Max has launched a new feature it's calling Extra Member Add-On. Similar to Netflix's ...