Hasbro really needs this video game initiative to be a huge success. Hasbro is upbeat on video games after the success of Baldur’s Gate 3. Larian’s Dungeons & Dragons lore-accurate RPG was both a ...

Warhammer 40,000: Space Marine II developer Saber Interactive is collaborating with Hasbro to produce a AAA video game based on a tentpole IP. Speaking during Hasbro’s latest earnings call overnight, ...

The Frito-Lay Variety Packs' campaign with Hasbro celebrates moments of connection in new TV spots and a game experience that gives players a chance to win daily prizes. Now airing on TV, digital and ...

This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on ...

Dave is a veteran game newswriter and has reported for a variety of outlets for over a decade, writing news, reviews, guides and more for online game sites wherever he can find them. Saber Interactive ...

Apparently, there’s still more money in video games than in toys. As reported by Engadget, Lego has revealed that they are entering the video game industry as developers. In the past two or so decades ...

Electronic Arts' publishing deal with Hasbro Interactive would appear to have paid off. EA has announced it's shifted over 8 million units based on Hasbro licences titles within a year. The companies ...

The Frito-Lay Variety Packs' campaign with Hasbro celebrates moments of connection in new TV spots and a game experience that gives players a chance to win daily prizes. PLANO, Texas, April 1, 2024 ...