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At 50 Years Old, Hello Kitty Is Bigger Than Ever According to New Data, And It's All Thanks to 1 Surprising Fandom

Hello Kitty may be celebrating her 50th birthday, but her reign is far from over. A new survey targeting Japanese Gen Z women has revealed that the iconic Sanrio mascot is more popular than ever among ...
Campaign Asia

Of fandom, kawaii, and marketing: Hello Kitty turns 50

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...
Time

The Secret to Hello Kitty’s Half-Century of Success

A staff member poses with Hello Kitty at the CUTE exhibition in London, on January 24, 2024. CUTE is the first major exhibition to examine the complex "power of cuteness." Editor at Large She’s one of ...