Some brands are seeing direct traffic grow without an obvious cause. A major reason is AI visibility — not because it drives clicks but because it shapes what users remember. When an AI answer ...

One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such as Semush One and its Enterprise AIO tool came onto the market and offered something we ...

AI is up, and traffic is down. Here’s how I set a new all-time high for leads last year despite AI offering summaries on 21% of all searches. Create content that addresses specific questions people ...

I was asked recently to take a closer look at the data for a website in Google Analytics 4 (GA4). This was for “Measurement Queen” Katie Delahaye Paine, a pioneer with over 30 years of experience in ...

You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting. The line’s flat, and you’re dreading the conversation with your boss about why your SEO ...

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites. The five graphs below illustrate where AI referrals stand today — ...