The team behind the study created what might be the most accurate mathematical representation of photoreception ever.

Our eyes alone do not provide us with a continuous and stable view of the world. They jump several times each second in rapid movements called saccades. Because the eye projects the world onto the ...

Any walker or hiker can tell you that an uphill path is more challenging than a flat one. But does it literally look longer, too? A study in the May issue of Attention, Perception, & Psychophysics ...

How many purple dots do you see in the image above? Are they all the same hue? This new optical illusion, developed by ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Central to these changes is the default mode network (DMN), a brain system associated with self-referential thinking and continuous time perception. Psychedelics suppress DMN activity, correlating ...