Following the news that Google is ending its 30-second unskippable YouTube ads, brands and agencies are having to up their games to make the most of the video sharing service’s six-second ‘Bumper Ad’ ...
When you hear the term “capital campaign,” you may picture a university, hospital, or other major institution working toward an ambitious fundraising goal over a number of years. But nowadays, smaller ...
Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. In March 2023, Coca-Cola launched its “Create Real Magic” ...
Coach this week launched its spring 2026 campaign, “Explore Your Story,” in support of its Tabby bag and a new collection of readable book charms. The campaign was cocreated with communities around ...
When Scott Fifer founded GO Campaign in 2006, it wasn’t part of a carefully mapped plan. His path had already taken him from practicing law in New York to writing films and television in Los Angeles.