Font choice matters more than you think when designing a logo. Licensing, readability and personality all impact how your audience perceives your brand. Creating a logo for your business takes ...
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The 5 basic types of logo and how to use them
With so many different types of logo, it can be difficult to decide which style to choose when creating a new identity. Typically all logos fall into one of five broad categories: wordmarks, ...
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9 exercises to do before you start designing a logo
Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire! The wrong design can be a hugely expensive mistake for a brand. Most ...
You’ve likely heard the saying a million times: Don’t judge a book by its cover. But if you ask Distinee Gayle, she’ll admit that many of us are unavoidably guilty of it—particularly when it comes to ...
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