Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it difficult to connect media outreach to real outcomes. That’s ...

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and ...

The ideal agency provides three things: a standardized workflow, measurable results and the strategic backbone to tell you when your narrative is failing. Make agencies prove their process, demand ...

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...