For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today ...

There is a significant gap in enthusiasm between CMOs and entry-level marketers regarding AI adoption in marketing. While many executives feel confident in AI’s potential, lower-level employees often ...

Marketing drives value, but proving it is the challenge. Here’s how CMOs can align with finance, improve attribution and earn ...

Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a query that her ideal customer would ...

Most B2B marketing teams are exploring generative AI, but only 20% are using it every day. Meanwhile, 90% of B2B buyers are leveraging gen AI at each stage of the buying process. To stay ahead, CMOs ...

At Formation Bio, we're leading the charge in reimagining drug development from the ground up using AI. We're an AI-native company, meaning we’re not just layering AI onto existing processes—we’re ...

Companies today are confronted with an ever-evolving IT landscape, which brings opportunity and risk in equal measure. For every new device which enables enhanced productivity and the ability to work ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I admit I have a bit of an advantage as the CMO of an analytics company when it comes to ...

The awe and wonder of generative AI (genAI) — instantly generating ad headlines, email copy, images for social posts, quality video, and more — is quickly fading as the complexities of adopting its ...

Health systems need to attract learners to their organizations and give them sustainable career paths, says this CMO. As healthcare executives everywhere work to overcome staffing shortages, it's ...

As measles cases rise across the United States, clinical leaders must ensure their organizations have the clinical protocols, ...