Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. A financial setback can feel disastrous and disheartening, ...
Kara Alaimo is a professor of communication at Fairleigh Dickinson University. Her book “Over the Influence: Why Social Media Is Toxic for Women and Girls — And How We Can Take It Back” was published ...
Prompt and strategic responses to negative online content can mitigate brand damage and control the narrative. Using social monitoring and listening tools allows companies to address brand mentions ...