Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...