Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. The appeal is obvious.
Google DeepMind unveiled plans for its first "automated research lab" in the U.K. on Thursday. The lab will use AI and robotics to run experiments and will open next year, giving British scientists ...
NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).
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