Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

Older cars, more uninsured motorists and rate increases are prompting insurers to take a direct approach in communicating with consumers, according to Mintel Comperemedia. Even as advertising and ...

The LIDMA Innovation Award is presented annually to a Life insurance industry company or individual who have made technological or procedural enhancements that are shaping the future of how Life ...

ATLANTA, Sept. 12, 2018 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced that its 15 th Annual Fall Meeting & Business Showcase will take place October 14 through ...

ATLANTA, Nov. 5, 2019 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced the winners of its 2019 Vision Award, its Innovation Award and two Seals of Approval. LIDMA ...

ATLANTA, March 17, 2022 /PRNewswire/ -- LIDMA -- the premier non-profit organization dedicated specifically to supporting businesses and professionals active in direct sales of life insurance products ...

It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

The Australian Securities and Investments Commission (ASIC) has told a direct marketing company selling life risk insurance products that it has concerns its telephone sales may have been misleading ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

CHICAGO--(BUSINESS WIRE)--Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a ...