To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing. Engagement is one of the most critical ...

In 2014, BuzzFeed launched a quiz called “What City Should You Actually Live In?” Since then, the quiz has been viewed more than 20 million times. The company now creates multiple quizzes every day ...

Quizzly is an engagement and data collection tool for brands and publishers. It is designed to transform content into engaging, interactive quizzes that provide deep insights into user behavior for ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

WhatsApp is taking engagement to the next level. The messaging giant is testing a Channel Quiz feature, which allows admins to create interactive quizzes that go beyond simple polls or updates.

Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...

Israel’s state broadcaster KAN used Sport Buff technology to engage thousands of viewers during the World Cup – and now it wants to do even more. Broadcaster KAN is using the gamification and fan ...

Feel like something's missing from your YouTube viewing experience -- like some good 'ol multiple-choice questions? The chronic learners among us will be happy to hear that the site is testing an ...

According to Dr. Smith, the website quizzes identify individual health issues and are not the typical questions found in many mainstream health, wellness and lifestyle magazines. “The questions in ...