The JCP Live Holiday Spectacular offers an hour of back-to-back games with the Backstreet Boys, from guessing “Who’s the Most Likely To…,” to completing an obstacle course dressed as snowmen, learning ...

PLANO, Texas--(BUSINESS WIRE)--J. C. Penney Company, Inc. (NYSE: JCP) and Sephora USA, Inc. today announced they have reaffirmed their long-standing partnership to operate Sephora inside JCPenney ...

JCPenney customers can now earn reward points and receive special members-only benefits in-store, online, or via catalog, each month via the JCP Rewards program. JCP Rewards members automatically ...

JCPenney has gone through some tough times, and that's an understatement. People tend to forget that the company has done more revamping and restructuring than just the Ron Johnson era, however brief ...

PLANO, TX—Nov. 18, 2009—As part of its effort to continually adapt its marketing strategies to meet evolving customer preferences, J. C. Penney Co., Inc. (NYSE:JCP) has taken steps to further reshape ...

Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in "Chicago" on Broadway, has a new gig - a three-year partnership with JCPenney on a plus-size ...

PLANO, Texas--(BUSINESS WIRE)--July 11, 2006--In an effort to make an even stronger emotional connection with kids and teens and maintain its leadership in the Back-to-School season, J. C. Penney ...

Don't hide your curves - show them off. That's the message of the Ashley Graham Only at JCPenney plus-size collection launching Thursday at 325 JCPenney stores and on jcp.com. It's a three-year ...

J. C. Penney Co. Inc. is letting shoppers ring up savings at the register using their mobile phones with a 2D bar code coupon program. JCPenney customers can download and carry coupons on their mobile ...