Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

Long dominated by American trends of bold contours and ultra-pronounced highlighters, the world of makeup is now opening up to other inspirations. For the past few months, a style straight from South ...

With the rise in popularity of K-pop, Korean dramas and skincare, Korean makeup has also been attracting the interest of people all over the world. Korean makeup is known for being feminine, soft and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...