Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

Two weeks from now, on March 16, this year's Formula 1 season opens in Australia. It's to be an exciting one, by the looks of it, and we wouldn't have had it any other way. Why is that? For the simple ...

In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...

When Nico Hulkenberg got onto the podium for the first time at this year’s British Grand Prix, the F1 driver was presented with a very unique trophy to mark his third-place finish. Along with ...

If you've ever attended a Formula 1 event, you'll know: The cars are loud. The revving of an F1 car’s power unit can reach up to 140 decibels. That’s like standing next to a firework as it’s exploding ...

The LEGO Group presented the top three drivers and the winning constructor of the FORMULA 1 BRITISH GRAND PRIX 2025 at Silverstone with the first-ever Formula 1 trophies made entirely of LEGO elements ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

This article is part of Kotaku Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. We all love LEGO, right? Of course we do. It’s a toy ...

Get ready to push the pedal to the metal as LEGO is hitting the track with a new Formula 1 Racing Helmet set. Charles Leclerc is a highly talented F1 driver and is one of the sport's leading ...