Recent data shows that Adidas and LEGO dominated social mentions and engagement throughout the tournament, thanks to a series of activations in and outside stadiums.

Shufersal enters the LEGO market in 90 branches and online. A price check against KSP and LEGO stores found Shufersal cheapest for three of four sets.

LEGO has created a massive World Cup Trophy replica. The unveiling was performed by former World Cup winner Cafu. The ceremony also marked the opening of LEGO's Fan Zone at Rockefeller Center. The USA ...

According to Spate, the World Cup garnered a massive 17.2 billion-view increase in a single week on TikTok, where it’s all happening. The “GOAT” Argentinian forward and captain, Lionel Messi, scored ...

Super Mario Lego minifigures are finally coming in 2027, years after the launch of Nintendo and Lego's first colalboration.

Discover LEGO's latest Avengers: Doomsday set featuring iconic heroes before the film's release in December 2026.

The LEGO Ideas Cessna 172 set reached its first milestone on February 11, 2026, when it hit 100 supporters. Then, just eight days later, the crowd of people backing the idea had grown to 1,000. The ...

Gillian Anderson has waited a long time for LEGO to make an 'X-Files' set, and she couldn't be happier with how it turned out.

LEGO Harry Potter's Collectors’ Edition line has covered every major corner of the Wizarding World, leaving the question of ...

Super Mario is getting a ton of new Lego sets in 2027, after a major leak revealed eight new builds, and more of them are pretty affordable.