An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create ...

Your small business can benefit from a social media marketing plan. But before you launch your social media efforts, you must understand the levels of believability and suspicion that go with each ...

Communication is a critical part of any organization's success. Once, I was working closely with the senior leadership to create an email that addressed late deliveries. I remember that when we first ...

“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be ...

Marketing campaigns don’t just happen in a vacuum — they should be part of a broad, holistic strategy that works together. Developing a marketing plan is essential to ensure consistent, effective ...

In today’s increasingly digital age, business owners are often preoccupied with marketing tactics that they have heard about and know they need -- most commonly, social media. As marketers, we ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

This degree will prepare you for a career in marketing communication with a multi-faceted understanding of product development, sales, advertising, marketing and public relations. Our marketing ...