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The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Coca-Cola highlighted the importance of its marketing shift to digital, and the introduction of its StudioX digital ecosystem last year, while reporting on its Q4 and 2023 earnings. The company ...

Despite headwinds from consumer belt-tightening and geopolitical uncertainties, Coca-Cola KO delivered solid third-quarter results, including 9% growth in organic sales and 5% growth in comparable ...

Coca-Cola reported its earnings for Q1, with the global soft drink leader coming out ahead of analyst estimates. The company reported a 3% net revenue increase, and 11% organic revenue increase, for ...

With the World Cup less than three months away, Coca-Cola North America is going into greater detail around its partnership with sports memorabilia firm Panini America, per information shared with ...

Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...