Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

The WPP whistleblower case has put principal media back in the headlines. But the real issue isn’t that agencies make margin on media — it’s that the same players now own the marketplace, the media, ...

A funny thing happened on the advertising industry’s way to a Big Data solution for measuring media currencies. It just got a lot smaller. How much smaller isn’t entirely clear, but even the biggest ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

Flake and Fried argue that psychology takes a "measurement schmeasurement" attitude towards quantifying important constructs. Source: From Pixabay at Pexels Standardized testing is controversial. Does ...