The cross-platform measurement product has been hotly anticipated by marketers. By Alex Weprin Senior Editor One of Nielsen‘s critical measurement projects, Nielsen One Ads, officially has a launch ...

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The Centre for Carbon Measurement at the National Physical Laboratory (NPL) will deliver eight megatonnes of carbon emissions reductions and over half a billion pounds in economic benefit over the ...

Speaking at Advertising Week Europe’s Future of TV Measurement panel, Waite dismissed the need for a consensus on measurement currencies – something some in the business have said is vital for its ...

Anite, now part of Keysight Technologies, has released the latest version of its Nemo Cloud platform with a dashboard and graphical interface that delivers a real-time view of field testing and ...

A free CD contains a variety of tests common to nanotechnology researchers. The software routines are compatible with the company's Model 4200- SCS semiconductor characterization system. Included in ...