Audience measurement providers are continually facing challenges keeping up with consumers adoption of newer methods to access media. A recent example was earlier this month when Nielsen Audio ...

Audio research and analytics platform Veritonic has struck a business deal with AudioPlus. As such, the company formerly known as Mapp Media is now using Veritonic’s audio Attribution and Brand Lift ...

Veritonic is announcing that it has raised $3.2 million in Series A funding led by Greycroft, with participation from Lerer Hippeau and Amazon-owned audiobook service Audible. CEO Scott Simonelli, who ...

Attention is becoming the new standard by which media effectiveness is measured but neuroscience suggests it is just one of the many metrics that brands should consider when crafting an effective ...

Nielsen on Monday announced plans to begin measuring all audio diary markets on a monthly basis, making radio audience ratings more frequent and continuous. Nielsen previously measured its audience ...

Recently, CEDIA and the Consumer Technology Association (CTA) jointly unveiled the RP22 Immersive Audio Guidelines. These guidelines are a new paradigm for immersive audio and system performance, ...

PC designers need a good analog primer, including performance characteristics and test procedures, to design a quality PC-audio system. The original IBM PC could make only a few beeps from its limited ...

The proliferation of wireless transceivers in portable applications has led to increased attention to an electronic circuits’ ability to operate in the vicinity of high frequency radio transmitters.

Prism Sound and its UK distribution partner, TTi distribution, are holding a two-day audio test and measurement training seminar from 2nd – 3rd June, 2011. This ‘must attend’ event will introduce ...