Although external factors like Bud Light’s PR woes played a role, Modelo’s rise to the top wasn’t merely coincidental. The company had aimed to become the No. 1 beer in America by 2025. Modelo ...

If you’re a beer brand, football season is serious business. But the nature of official sponsorships and brand partnerships means there’s only so much room on the NFL roster. One approach is to focus ...

A decade before Bud Light faced a conservative-led boycott over a transgender influencer, Modelo Especial was on track to take the No. 1 spot. By J. Edward Moreno More beers in America are being ...

CHICAGO, Aug. 27, 2025 (GLOBE NEWSWIRE) -- College football is back, and Modelo, the Official Beer Sponsor of the College Football Playoff, is making its biggest play yet for the sport’s most ...

Bud Light last month fell from its spot as the top-selling beer brand in the U.S. for the first time in more than two decades amid the ongoing fallout among conservatives over its partnership with a ...

Anheuser-Busch InBev and Constellation Brands say they have made "substantial progress" over their negotiations with US authorities on the Grupo Modelo deal, but have asked a court for more time for ...