Multi-touch human interfaces promise to impact the world in much the same way the first graphical user interfaces did. The race has just begun between different implementation methods, but make no ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Martech stacks have come a long way in terms of attribution. Multi-touch attribution can help marketers better track the effectiveness of their programs, show clear ROI and understand where further ...

When marketers look at customer journeys, the focus tends to be on two things. The path itself and what actions lead to conversion. The impact of designated touch points along the way. Multi-touch ...

When the network goes down, so does your business. In today’s cashless, cloud-connected retail environment, a single network outage can halt store operations. Point-of-sale (POS) systems freeze, ...