The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Native ads are ads that don’t look like ads. They’re typically found at the bottom of a news page. Today, this modern marketing strategy is a true blue ocean market, and businesses are beginning to ...

There’s no question that native advertising has a bright future. Research by MandLoys indicates that 70% of users want to learn about a company or a product through content. And, let’s face it: the ...

In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

Mobile and programmatic advertising continue to be the two big areas for growth as the UK’s native advertising market develops, according to new research. In a study of UK agency attitudes to native ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

Andrew Rice, opens new tab delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. The one I’m interested in is the way that BuzzFeed ...

In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The ...