All the noise surrounding native advertising complicates a very simple concept. Have no fear, publishers and brand marketers, native advertising is easy to understand -- and execute at scale -- with ...

The concept of native advertising has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the internet emerged and became a ...

Have you ever read a fascinating article and then suddenly realize that this is not just an article, but an advertising message? If you have, then you likely came across native ads. Today, we invite ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

According to a study by AOL UK into the nature of native advertising, the skills needed to create the type of content proving a hit with consumers would be better derived from journalists with a sense ...

It has become commonly accepted that content marketing represents a significant revenue opportunity for publishers. What most people don’t realize, however, is that revenue generation is a secondary ...

Displaying an ad on a Web page along with regular content in a manner that does not distract the user. Contrast with "interrupt advertising," which requires users to cancel a message that demands ...

COLOGNE, Germany--(BUSINESS WIRE)--Adblock Plus, the #1 browser extension for blocking annoying online advertisements, today announced that it has opened a public forum discussion to define native ...

IBM's ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. It forms an integral part of the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

The company brought in revenue of €50m in 2013, with video advertising revenue up 41 per cent to €45m. According to co-founder and CEO Pierre Chappaz, native and mobile video advertising will be the ...