JCPenney is betting on short stories — and hoping for long-term benefits. Spanish-language media giant TelevisaUnivision has created a short-form “microdrama” for the large retailer, a story told over ...

'30 Days With The Vampire's Kiss' is a vampire-themed short drama created for the Korean market. Micro dramas are having a moment. With episodes that last barely a minute, this form of ...

As short form programming continues to shrink, so do the number of Emmy categories devoted to it. The Television Academy has unveiled its first round of rule changes for the 2024 Primetime Emmys, and ...

Paramount Skydance Corp. (PSKY) is planning to add short-form video to its Paramount+ streaming service, according to a report by Business Insider on Wednesday, citing internal presentations and ...

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...